Digital transformation presents the perfect path forward for the big brands to wither
the storm of opportunities and threats. Moving on with more and more digital content
that is hosted in the dynamic cloud architecture is an opportunity for companies
to ride the wave and transform their offerings, business models, and value creation
Big brands like Coach, Nike, UnderArmour and Mizuno realized this early on and created
internal changes to adopt new IT thinking for revamping the processes. But for companies
that are slow movers, it is a big threat and can fall behind in the race.
Although, big brands like Coach was definitely not sleeping at the wheel. Visulon
introduced it’s cloud based enterprise platform for Go-To-Market processes in 2014
to Coach and the whole company embraced it. They got rid of many manual display
and printing methods, considerably reduced use of stand-alone software like Photoshop
and fully automated seasonal new product introduction setup.
We think that it’s a big transition; the industry is changing and would take few
years to make that happen.