Our Blogs
optimize merchandising planning

What is 3D and Why Should You Consider Utilizing It?

3D technology has become pervasive in the fashion industry, permeating various aspects of the field, including technical garment design, digital-only fashion collections, and exclusive runway presentations. But what exactly is 3D technology in fashion, and how is it revolutionizing the industry?

3D technology is omnipresent, spanning diverse facets of the fashion landscape. It manifests in various fashion segments, from technical garment development to digital-only collections and upscale runway presentations. However, what precisely constitutes 3D in the context of fashion, and how does it enhance the design process? Let's explore the concept of crafting virtual garments, elucidating the advantages it offers while acknowledging the challenges it poses to apparel companies.

What defines a 3D garment?

A 3D garment consists of 2D pattern pieces that undergo simulation on a virtual body, closely mirroring the characteristics of physical clothing items. To illustrate this with a basic shirt as a reference, one can manipulate the same real-life pattern, simulate "sewing" the seams, and drape the final piece onto an avatar. All of this achieved in significantly less time and without the consumption of fabric or materials.


Every segment of your shirt is digitally recreated using a virtual fabric, possessing the capability to precisely replicate the quality – for instance, cotton twill – found in the tangible attire. You possess the ability to introduce artwork, prints, buttons, topstitching, and embroideries, or effortlessly alter colors and intricate elements with a single mouse click. This grants you the adaptability to fashion it just as you would a genuine shirt; perhaps unfasten the topmost button for a more relaxed appearance or neatly tuck it into a pair of trousers to craft a complete ensemble.

What are the advantages of working in 3D?

Now that we have established the fundamental components of a 3D garment, let's explore the benefits of adopting a 3D workflow.

In the traditional fashion design approach, designers create detailed sketches of a garment. These sketches are then forwarded to a factory, accompanied by sufficient technical data to enable the factory to comprehend the construction of the style and manufacture a prototype. The prototype is subsequently shipped to the design team for evaluation. After numerous iterations and rounds of feedback, the design is approved for mass production. However, the utilization of 3D technology can streamline this sample development process, resulting in time, cost, and waste reduction.

How 3D technology assists in optimizing your time management?

A single 3D garment allows a designer to generate numerous intricate images from various angles effortlessly, eliminating the need for time-consuming sketches of individual front, back, and side views. This efficient approach facilitates the precise depiction of intricate elements like shirt cuffs or complex pocket details, simplifying communication with the manufacturer, all without the necessity of creating additional intricate diagrams.

3D garment

This hoodie exhibits a stark contrast in appearance when presented as a traditional flat sketch (on the left) versus a three-dimensional garment representation (on the right).

Minimizing physical sample requirements through the use of 3D technology.

Creating 3D samples eliminates waste of fabric, trims, dyes, and other environmentally taxing materials. It also eliminates emissions from transporting pieces to different locations for cutting, sewing, and finishing, as well as the costly priority shipping back to design teams.

In cases of excessive collection development where styles may get cancelled, there are no expensive unused physical samples. Once a sample is approved and ready for sale, a virtual photoshoot can be conducted, saving transportation emissions for models, photographers, directors, and set designers. Furthermore, there is no need to expend time and materials on constructing costly, elaborate sets that will be discarded after use.

For companies with fifty sales showrooms worldwide, there's no longer a necessity for a sample in every color at each location. Instead, the same virtual sample from the production process can be utilized repeatedly.

Emphasizing the importance of quality.

A designer who opts for virtual prototypes significantly enhances the quality and quantity of information they can convey to their vendor.

When technically sketching a garment, ensuring proportional accuracy that reflects real-life measurements can be challenging. In a sketch, you might estimate that a 10cm artwork is suitable for the design, but upon seeing it on the physical sample, you may realize it's actually too large and positioned slightly too low on the chest. Conversely, employing the correct pattern and avatar in 3D ensures precise measurements and realistic proportions. This empowers you as a designer to maintain control over your design choices.

Sounds fantastic, let's proceed!

To sum up, the infusion of 3D technology into the fashion realm is fundamentally altering the design process, optimizing development, and presenting an environmentally conscious substitute for conventional methodologies. Through the generation of virtual garments, designers can economize time, curtail expenses, and reduce wastage, all while enriching communication and collaboration with manufacturers. Moreover, 3D designs foster precision and authenticity in visualizing clothing items, granting designers the capacity to render more judicious choices.

Nonetheless, it's crucial to bear in mind that the incorporation of 3D technology must be tailored to your brand's specific requisites and objectives. Through a deliberate approach centered on quality, 3D design holds the potential to reshape the fashion industry's future, paving the path toward a more sustainable, efficient, and imaginative sector. Embrace the potency of 3D, and your apparel enterprise can stand as a vanguard in this pioneering transformation.