Every new season, salespeople Wendi Mathis and Scott Ohsman of Seattle struggle to collect and carry the heavy,
glossy print fashion catalogs of Helly Hansen, Adidas Outdoor, Acorn and more to their sales meetings. It takes these
two top notch sales experts hours to thumb through and present pages of many different catalogs to their prospective buyers
at REI, Nordstrom, and Macy's, hoping for the buyers to sign off on selections for their retail showrooms next season.
Then comes the circling of items in the catalog and scribbling quantities, special discounts, and delivery dates on anywhere in the
catalog; it's another wasteful procedure to keep the information organized and see that it is fulfilled. This process occurs in every
sales meeting. And even if a buyer decides to buy just a few items, as soon as the order information is written down, the full color,
heavy weight paper catalog is effectively tossed out. This sales scenario is repeated thousands of times a day across the nation,
where salespeople working for major brands sell 70% of their products to retail buyers. Millions of printed pages are wasted, while
the whole process of taking an order stays unreliable and time-consuming - not to mention cumbersome.